Database Marketing
We turn data into sales by searching for your most viable prospects. We comb through customer and prospect data to devise strategies for maximizing acquisition and cross sell response rates and winning back those who have left. Reaching your goals involves an array of tools and tactics wielded by people who are experts in their field.
- Rauxa offers a range of data source identification, hygiene and enhancement processing, robust datamart development and advanced mail file preparation.
- Sophisticated modeling lets us predict behaviors such as which prospects are most likely to respond, buy, spend more and remain loyal. Valuable insights like these let us target the most productive prospects first, eliminating wasted effort and increasing each campaign’s ROI.
- Profile analysis lets us better understand your target audiences so that copy, creative and offers are relevant.
- We develop appropriate testing structures to isolate and prioritize variables that will have the most impact on campaign performance. These can include targeting, messaging, offer, creative and frequency.
- We build and continually improve the quality of your marketing databases.
Through ongoing data mining, we continue to refine targeting strategies. We are always looking for ways to improve acquisition and retention results, and increase your revenue.