Debrianna Obara
Debrianna Obara
Sep 16, 2014

The Rise of B2B Ad Exchanges

These days, it seems that every media buying article is focused on the growth of ad exchanges, programmatic buying, and real-time bidding, with predictions that this type of media buying will continue to grow exponentially. For example, a recent AOL survey stated that 90% of agencies buy programmatic inventory.* And Shirley Xu-Weldon, VP of Analytics…

Regardless of the names or number of apps on your mobile phone—Google Maps, Facebook, Pandora Radio, ESPN ScoreCenter, YouTube, or more than a million others available from the Google Play store—one thing’s for sure. You will be served… ads! With smartphone adoption and daily mobile usage skyrocketing, marketers must adapt to get their message in…

Ashley Emershaw
Ashley Emershaw
Sep 3, 2014

Adventures in Venture Capital Funding

I have written about Snapchat for this blog before. Let us revisit my favorite ephemeral messaging service, if only for a brief moment. Snapchat raised $163 million in their last round of funding in December. The company has recently been valued at an astronomical 10 billion dollars. Yet, chances are most people over the age…

Sharon McNulty
Sharon McNulty
Aug 21, 2014

Q&A With Rauxa’s Talent Acquisition Manager

Are you a recent or soon-to-be college grad interested in a career at Rauxa? If so, you may have questions… our Talent Acquisition Manager addresses some common ones here: How do I get my foot in the door at an agency after graduation?   Networking is key. Reach out to professors, career center personnel, past internship employers, and staffers…

Location Is Key Successful companies are constantly evolving in order to stay relevant and keep customers interested. Snapchat, piloted by two 20-something former Stanford frat brothers, is no different. Having famously turned down a $3 billion purchase offer from Facebook in November, the 1½-year-old company has rolled out an exciting—perhaps even game-changing—update. Its photo-messaging app…

Neal Thomas
Neal Thomas
Jul 30, 2014

Gallup Poll Claims Social Media #Fail

In its latest State of the American Consumer report, Gallup has all but declared social media dead in terms of influencing consumer buying. In a little section provocatively titled “The Myth of Social Media” (no less), Gallup contends that gigantic sites like Facebook, Twitter, LinkedIn, Google+ and the rest have little sway on purchases. Who…