Debrianna Obara
Debrianna Obara
Nov 7, 2014

On Native Advertising

You may have heard of native advertising. Native Advertising is a new way of expressing an old idea. Native advertising blends advertising and content – sometimes called Content Integration, an Advertorial or Sponsored Content. While these tactics have been used for decades, it recently came under some scrutiny when comedian John Oliver eviscerated this advertising…

Cory Fagerskog
Cory Fagerskog
Nov 4, 2014

Planned Spontaneity

What is Planned Spontaneity Planned spontaneity is the practice of forecasting future cultural events and identifying opportunities for creating and publishing content that is relevant to the brand and audience in context of what is happening in real time. Planned spontaneity creates relevance for brands, allowing them to participate in dialogue in which they normally…

Chessy Gaylor
Chessy Gaylor
Oct 29, 2014

Experience Design: Persona Problems

Chessy Gaylor, a director of experience design at Rauxa, gives us perspective into an area of expertise she is most passionate about: persona development. Be it a passion for experience or an affinity for altered egos, one might say I take consumer personas personally. I should be invested; I bring them to life for a…

Dove understands that having a public conversation about self-esteem can be intimidating for women. The brand’s solution: use Snapchat to have that talk. Known as the champion of female self-image, Dove is now one of the first mass consumer packaged goods brands to launch an initiative with Snapchat. By leveraging the transient nature of Snapchat,…

Cory Fagerskog
Cory Fagerskog
Oct 1, 2014

SlideShare for B2B Content Marketing

Content marketing is the practice of creating and publishing relevant, timely and valuable content designed to engage a specific audience. Content marketing is used in both business-to-consumer (B2C) and business-to-business (B2B) industries but targets different audiences. B2B marketers can use content marketing to target business professionals thereby establishing themselves as thought leaders in their industry,…

Ally Silverberg
Ally Silverberg
Sep 25, 2014

A Lesson in Niche Marketing

“Social media allows your digital sales team to stalk your customers with an accuracy that we’ve never seen before” Have you ever opened your Facebook to see hyper-personalized ads that show items you left in your shopping cart, shoes you just purchased, or that piece of furniture you left open in a window and then…