Neal Thomas
Neal Thomas
Jul 30, 2014

Gallup Poll Claims Social Media #Fail

In its latest State of the American Consumer report, Gallup has all but declared social media dead in terms of influencing consumer buying. In a little section provocatively titled “The Myth of Social Media” (no less), Gallup contends that gigantic sites like Facebook, Twitter, LinkedIn, Google+ and the rest have little sway on purchases. Who…

Gina Alshuler
Gina Alshuler
Jul 24, 2014

Our Culture at 15

A few months back, I sat down with our COO, John Barneson, to discuss our company’s core values. He proposed making some changes, as well as adding in a few new points. It was an interesting conversation because tweaking our founding values had never crossed my mind. After all, these principles were born with our…

Ashley Emershaw
Ashley Emershaw
Jul 22, 2014

Brands Changing The Perception Of Women

We live in a share-friendly world. We like an article… we share it. We like a commercial… we share it. Virality is the Holy Grail for anyone sharing content on the Web, especially when you work in advertising. Pantene is one of the lucky companies to have gained meaningful Internet relevance, by releasing a series…

Ashley Emershaw
Ashley Emershaw
Jun 10, 2014

The World Cup of Marketing

The FIFA World Cup is undoubtedly the most popular sporting event in the world. In 2010, 3.2 billion people tuned in to watch, 715 million for the finals alone. Of course, the United States barely registered a blip among the total number of viewers—for many of whom soccer is hugely significant, even a “civil religion”,…

Nothing Is Impossible Mick Ebeling, TED Speaker and the founder of the Not Impossible Foundation, turns impossible ideas into reality. This is an amazing story about how he uses design and 3D printing technology to help people, starting with one amputee named Daniel. Mick and his team kicked off a project that would create a prosthetic…

Name: Allison Yardeni Office Location: San Francisco When did you start at Rauxa? 2012 What does your job entail? Ensuring quality work for our clients, and helping to solve their problems. What are you usually listening to during your commute to work in the morning? NPR: Garrison Keillor (The Writer’s Almanac). What might you find yourself doing around 10 a.m.…

More than just a snap In the past few weeks, Snapchat has enhanced its messaging options, so now you can have as much fun with text and video as you’ve had with pictures! Lucky you. The rapid development of this platform is a blessing for users and a curse for marketers—seeing that tapping into Snapchat…