Chessy Gaylor
Chessy Gaylor
Oct 29, 2014

Experience Design: Persona Problems

Chessy Gaylor, a director of experience design at Rauxa, gives us perspective into an area of expertise she is most passionate about: persona development. Be it a passion for experience or an affinity for altered egos, one might say I take consumer personas personally. I should be invested; I bring them to life for a…

Dove understands that having a public conversation about self-esteem can be intimidating for women. The brand’s solution: use Snapchat to have that talk. Known as the champion of female self-image, Dove is now one of the first mass consumer packaged goods brands to launch an initiative with Snapchat. By leveraging the transient nature of Snapchat,…

Cory Fagerskog
Cory Fagerskog
Oct 1, 2014

SlideShare for B2B Content Marketing

Content marketing is the practice of creating and publishing relevant, timely and valuable content designed to engage a specific audience. Content marketing is used in both business-to-consumer (B2C) and business-to-business (B2B) industries but targets different audiences. B2B marketers can use content marketing to target business professionals thereby establishing themselves as thought leaders in their industry,…

Ally Silverberg
Ally Silverberg
Sep 25, 2014

A Lesson in Niche Marketing

“Social media allows your digital sales team to stalk your customers with an accuracy that we’ve never seen before” Have you ever opened your Facebook to see hyper-personalized ads that show items you left in your shopping cart, shoes you just purchased, or that piece of furniture you left open in a window and then…

Debrianna Obara
Debrianna Obara
Sep 16, 2014

The Rise of B2B Ad Exchanges

These days, it seems that every media buying article is focused on the growth of ad exchanges, programmatic buying, and real-time bidding, with predictions that this type of media buying will continue to grow exponentially. For example, a recent AOL survey stated that 90% of agencies buy programmatic inventory.* And Shirley Xu-Weldon, VP of Analytics…

Regardless of the names or number of apps on your mobile phone—Google Maps, Facebook, Pandora Radio, ESPN ScoreCenter, YouTube, or more than a million others available from the Google Play store—one thing’s for sure. You will be served… ads! With smartphone adoption and daily mobile usage skyrocketing, marketers must adapt to get their message in…