Driving frictionless customer experience across all channels
Rauxa identified challenges in data infrastructure and strategy and helped Fridays create a Master Guest Profile—used to deliver a best-in-class mobile solution in the near term, and as the foundation for a more personal, relevant, and fun guest experience in the future.
Rauxa standardized and organized transactional data at the customer level, bringing together Fridays’ POS and loyalty databases for personal mobile experiences.
By bringing together disparate data from multiple sources in the organization, and creating a simplified path to purchase, Rauxa made the mobile ordering process engaging, easy, fun, and rewarding.
Mobile conversions increased 3X over previous campaigns, and a dedicated reorder campaign saw nearly two-thirds of first-time mobile customers place a second order in short order.