Work
With every project—from brand awareness to targeted one-offs—we imagine, create, and get results.

Recognizing the dream and reality of running a small business

Intelligence

Verizon was looking to create more of a dialogue with small businesses. No matter the company size, Verizon could help owners run their businesses more effectively.

Planning

Rauxa’s research revealed a recurring theme: Business owners want a partner that can empathize with the daily demands of running a business.

Activation

We targeted different verticals of owners, highlighting the individual as well as the dreams and aspirations that drove each one into business. Then we addressed the day-in and day-out reality of running a business, and the solutions that Verizon provides. Through print, digital, email, and social, we told relevant stories that felt personal.

Performance

The creative showed heart, got into the heads of small business owners, and gave them an emotional connection to Verizon.

  • 98% of people who saw the campaign agreed: “Verizon can make my business better.”
  • 39% increase in loyalty among small business decision-makers based on preference for Verizon compared to others.